‘My Volkswagen’ hits 150,000 downloads
Since the launch of the ‘My Volkswagen’ smartphone app a year ago, it has been downloaded by Volkswagen customers at an average rate of 12,500 per month.
My Volkswagen uses a wide variety of functions to connect the customer to their car. It works as a personal companion and guide that helps the customer to get the most from their Volkswagen, and can be accessed either via a smartphone app or online at www.volkswagen.co.uk.
From the moment the customer first visits their local Volkswagen Retailer the advantages of using My Volkswagen become clear. The salesperson can send a personalised digital brochure direct to the customer’s smartphone via the app. The customer can configure their perfect Volkswagen online and save it to the app.
When the customer places their order, they can track its progress from the order form to a completed car that’s ready for them to collect from their nominated Volkswagen Retailer.
The app interacts between the customer, their car and their nominated Volkswagen Retailer. It will notify the customer when their car requires a service, and will also notify the Retailer. This allows the Retailer to proactively call the customer to make the necessary service booking. More than 10,000 services have already been booked in this way through My Volkswagen.
When the vehicle is being serviced at the Retailer the trained Volkswagen technician will send information about the process to the app. For example, if the technician is conducting an Express Visual Check, any aspects of the car that may require work can be detailed or filmed and then sent directly to the customer’s smartphone. This allows the customer to approve or defer the work in real-time.
Proving to be a useful tool that makes Volkswagen ownership as easy as possible, My Volkswagen was downloaded by more than 150,000 of the brand’s customers last year. It continues to be developed in line with customer feedback: version 1.4 is available to download now and enables the customer to see their car’s service history from previous owners.