Meridian Vehicle Solutions rental fleet

Plans for the launch of a new medium-term rental fleet has been announced by Meridian Vehicle Solutions.

The company intends to offer what it describes as a range of ‘director level’ saloons, estates and SUVs on rentals of 3-6 months, starting in Q3 or Q4 of 2018.

Phil Jerome, managing director, explained, ‘What we plan to do is build a relatively small but carefully chosen, tax-efficient fleet that uses models at the level of the 530e as a bottom rung and then builds upwards, providing the kind of cars that would be seen on the top tier of a fleet policy in a major corporate.

‘Rental provision for vehicles in this class are relatively poor. Some mainstream rental companies do occasionally offer vehicles of this type but the rates that they charge for a week would be similar to where we plan to price a monthly rental, so we very much believe that there is a place in the market for the kind of product that we are planning.’

The main reasons driving customer need for medium term prestige vehicle rental would be the same as for any other kind of company car, Meridian’s research suggests.

Phil said, ‘At the top level of fleets, the need for medium term cars is much the same as elsewhere – for fixed term contracts, for probationary periods and where there is a desire to roll over shorter terms contract rather than sign a 3-4 year lease.’