JLR adds Bath site

The Dick Lovett Group has joined the Jaguar Land Rover family, with the launch of a brand new state-of-the-art showroom in Melksham, near Bath.

The first Jaguar Land Rover site from Dick Lovett is a luxurious, customer-focussed 54,000 sqft retailer with a stand-out design. Identified by two Jaguar and Land Rover ‘arches’, the luxuriously-equipped showroom is finished in bespoke Jaguar Land Rover colours – Sunshine Grey and Champagne Silver – and decked out with the finest furniture.

Inside, a new lounge-style waiting area is complemented by a barista coffee bar and free wi-fi, while a revamped colour and trim section gives visitors the perfect opportunity to research all the options for their new Jaguar Land Rover before they buy.

The bright and airy interior is the perfect setting to display some of the latest Jaguar Land Rover products, including the sporty new Jaguar E-PACE and the beautiful Range Rover Velar. Dick Lovett Jaguar Land Rover will also offer used models on Jaguar Land Rover’s award-winning ‘Approved’ scheme, offering a two-year unlimited mileage warranty, two years’ breakdown cover and a 165-point mechanical check.

Jaguar Land Rover Bath, in nearby Melksham, is also outfitted with a high-tech 21 ramp ‘drive-in’ workshop, providing a hassle-free servicing and repairs facility for the residents of Bath and beyond.

Jeremy Hicks, UK managing director of Jaguar Land Rover, said, ‘On behalf of the whole Jaguar Land Rover team I’d like extend a very warm welcome to the Dick Lovett Group. Their new site in Melksham is absolutely state-of-the-art, providing residents of the Bath area the kind of sales and aftercare experience we want for all of our customers.’

Richard Davies, head of business at Dick Lovett Jaguar Land Rover Bath, said, ‘As the Dick Lovett Group we have always admired the Jaguar Land Rover brand. We’re a very successful family-owned and family-run business with great heritage, so to open our first Jaguar Land Rover site, full of some of the finest British cars, is a real highlight. We’re looking forward to welcoming new and existing customers through the door over the coming weeks and months to show them the befitting experience we’ve created.’