Dacia marks fifth birthday
This year Dacia is celebrating five years in the UK.
Since launching back in 2013, Dacia set out with a mission to shake up the UK car market with its no-nonsense cars and offer functional vehicles with proven quality and reliability.
The UK’s most affordable SUV, the Dacia Duster, arrived in early 2013, soon to be followed by the Sandero supermini – still the most affordable new car on sale in the UK some five years later.
The Sandero Stepway, the UK’s most popular Dacia model, joined later that year, quickly followed by the spacious Logan MCV. The full UK line-up was completed when the crossover inspired Logan MCV Stepway joined the family in 2017.
Dacia hit its first major UK sales milestone of 100,000 vehicles in April 2017– with a Sandero Stepway purchased by a customer in Bristol. Heading across the Severn, the Sandero was the sixth best-selling car overall in Wales in the whole of 2017. Dacia has now sold more than 120,000 cars to customers across the UK.
Louise O’Sullivan, head of Dacia UK, said, ‘Dacia was launched in 2013 and straight away we had great public interest in the brand and it’s really found a fit with UK car buyers. In just five years the Dacia community has built up significantly thanks to the annual Dacia Day, our incredibly passionate Dacia owners’ clubs and major brand partnerships like our one with the Rugby Football League. Following fantastic sales growth, it’s set to be an exciting few years ahead for Dacia.’