Customer’s EV interest surges

Electric vehicles are poised for a breakthrough as an overwhelming majority of British motorists are now open to the idea of owning an electric car.

Two in three drivers can now see themselves owning an electric vehicle in the future, while searches for information and cars for sale are growing faster than for any other type of vehicle, according to the latest research into future car buying intentions.

The online motor retail specialist regularly tracks consumer opinion on car-related matters by quizzing more than 1,000 drivers and analysing the cars that customers search for.

Its latest findings show a clear trend toward acceptance of electric vehicles, especially among younger drivers and will provide a boost to the government’s plans to promote electric cars. Earlier this month, Chris Grayling, the transport secretary, announced a target for half of new car sales to be made up of ultra-low emission vehicles, such as electric cars, by 2040.

Worries over price, ease of charging and ‘range anxiety’ are diminishing, according to’s research, as technology and the charging infrastructure improve.

Two years ago, 40% of motorists told they ruled out any prospect of ever buying an electric car. This year that figure had fallen to 33%.

Price equivalence is now cited by 60% of people as the main tipping point that would persuade them to go all-electric.

Wider availability of charging points across the country is the second most important factor, while the third is reduced ‘range anxiety’ – confidence that a full day’s driving can be completed without charging.

The increased interest in electric vehicles highlighted in the research is also confirmed by a 600% increase in searches for electric car models on the website over the past 18 months. That means searches for electric vehicles on are increasing at twice the rate of those for conventional cars.