Cromax appoints Kevin Torfs

Effective 1 October 2018, Kevin Torfs will be the Cromax brand manager for Europe, Middle East and Africa (EMEA).

The announcement coincides with the brand celebrating its 15th year in its incarnation as Cromax.

‘At Cromax, we advocate productivity in everything we do. We have an esteemed history that dates back nearly 100 years. And, over the last five years, Cromax has gone from strength to strength thanks to the hard work and determination of everyone across the region. I look forward to continuing this momentum, ensuring that Cromax is a brand that drives productivity for its end users at all stages of the paint repair. Our next chapter will be nothing but exciting,’ Kevin said.

Kevin has held various roles in Cromax for over 13 years, including, most recently, digital marketing specialist. He is also a certified Six Sigma black belt for Axalta.

Training is another area Kevin is passionate about. ‘Continuous professional development is vital, because it doesn’t matter at what stage in their career a refinisher is, our industry is always evolving, so staying on top of new techniques and new products will ensure the best work in the bodyshop,’ he said.

He takes over from Dries Van den Bergh who moves to a full-time role as customer relationship management leader for Axalta.