Thatcham taps into ‘digital generation’

Thatcham Research has marked Apprenticeship Week by inviting local schoolchildren to an open day intended to spark interest in a potential career in the automotive industry.

Pupils from The Clere School, Hampshire were among those to attend, when Thatcham experts explained the complexities of repairs in modern cars.

Dean Lander, head of repair sector services, said, ‘It’s important that young minds are inspired by the opportunities a career in the repair sector can bring. The digital native generation has grown up with ever-changing technologies and it’s this inherent ability to adapt that the industry must find new ways to tap into.’

‘This is why Apprentice Week is such an important calendar date for the industry. Apprenticeships lay secure foundations in rapidly evolving sectors. Without a razor-sharp focus on developing innovative Vehicle Repair Apprenticeships, the industry cannot keep up with the pace of change. It’s fundamental that apprenticeships in this sector provide young talent with the practical skills required to thrive in the modern bodyshop.’

Thatcham Research also supported the Best Apprentice in a Medium Business Award at the Annual Apprenticeship Awards at Newbury College, which was given to Peter Johnston, Snell Advanced Media on Tuesday, 7 March.

Last year’s winner, John Burns of Solent Bodybuilders and Repairs, has just completed his apprenticeship at Thatcham Research.

He said, ‘My apprenticeship specialised in commercial vehicle repair. The highly skilled staff that work there have helped me learn so much and guided me along the way. There is always someone to give you support if you need it.’

Thatcham Research is working with a number of companies specialising in automotive repair offering a range of apprenticeships from Panel, Paint, MET, VDA and Customer Services.