Mobile operator adds car insurance service

Mobile operator O2 has just entered the world of car insurance with a new service that even includes black box options for young drivers.

Called O2 Drive and launched in partnership with Junction, a division of the BGL Group, the app-based insurance is available to everyone with an Android or iPhone.

Offering perks such as discounted service and maintenance, retail and car accessory vouchers and tips on how to be a better driver, O2 Drive is also targeting 17-24 year olds through its telematics option called O2 Drive – Box on Board.

David Plumb, digital director at O2, said, ‘Despite the rapid evolution of technology, the way we insure and service our cars has remained largely unchanged, with customers telling us that buying insurance is impersonal and confusing.

‘We are on a mission to make customers’ lives easier through mobile, which is why we created O2 Drive. Based on the excellent feedback we’ve had so far for O2 Drive, the Box on Board proposition was created to further simplify the challenges of owning and driving a car safely.

‘It unites our award-winning customer experience with our expertise in mobile to create a more personalised service – insuring people for who they are and rewarding them as they drive.’

Gary Duggan, MD of Junction, added, ‘We are delighted to be working with O2 on this suite of products and expect this to be the start of a long and fruitful partnership between our two companies. The customer is at the core of all of the products that we launch, including O2 Drive and O2 Drive – Box on Board.

‘We will reward their loyalty to O2 with offers and services, and address the needs of individual customers, offering them an unprecedented level of service.’