M M Auto Services wins award
M M Auto Services, a Dingbro Ltd customer and member of the Servicesure Autocentre network, has won an award after selling a number of vehicles from their ‘virtual forecourt’ throughout 2016.
The year’s ‘Outstanding Achievement Award’ was awarded by Car Leasing Bargains (CLB) to the Dundee-based independent garage and workshop. The relationship began after owner Murdo MacIntosh started investigating opportunities to diversify.
Since then, M M Auto Services has sold nearly 50 new vehicles in less than 18 months. Sales have ranged from a VW Up to a Ford Transit Jumbo, and even an Audi S3. The Kia Sportage has been most popular.
Murdo acknowledges adding new car sales to an aftermarket independent is ‘unusual’ but it’s been working well with 70% of vehicles sold to existing customers, with the rest mainly to new customers referred by word of mouth.
‘We’ve picked up the service and maintenance work from the new customers too,’ said Murdo. ‘Previously it was time-consuming sourcing good used vehicles, and it was a big investment stocking them; we don’t have a massive car park so we could only hold a couple at a time anyway.
‘We can now act as an ‘all makes dealership’ and provide our customers with the vehicle they require – without having to hold any stock.’
Duncan Davidson, customer programmes consultant at Dingbro Ltd said, ‘It was a real pleasure to present Murdo with this award on the behalf of CLB. The partnership between Dingbro, our garage programme Servicesure and CLB really shows how we can add value to our garage members.’