IAL appoints new director

International Applications Ltd (IAL) has appointed Keith Parvin as its new sales and marketing director.

Keith has a wealth of industry experience and has worked within the automotive sector for over 30 years, most recently as sales director, UK and Ireland with Farecla.

‘I’m joining IAL at an exciting time in its development,’ said Keith. ‘As a relatively young company we have experienced tremendous sales growth whilst building a strong and dynamic senior management team which has a clear and compelling strategy for the future.’

Keith’s role at IAL will be to grow sales through IAL two channels – to refinish distributors and to its automotive OEM, industrial and commercial end users.

Llewelyn Mulder, IAL’s managing director said, ‘As a true industry insider Keith has hit the ground running and has already made his mark, making a significant strategic and tactical contribution to the business. We are a stronger organisation with him on the board and I look forward to growing IAL with him alongside me.’