Dash cams fitted as standard

LeasePlan UK has announced its new Driver Pack will for the first time include a dashboard camera as standard.

New customer research showed that 77% of motorists expect dash cams to enhance driver safety, while a third of those ranked it in the top three of important items to be included in a vehicle.

The top three items overall ranked in order of importance to be included in a Driver Pack are a first aid kit, safety warning triangle and a high visibility vest. The Pack also includes practical items to assist in the everyday maintenance of their vehicles, including an ice scraper, washer fluid, and de-icer.

Matt Dyer, managing director, LeasePlan UK, said, ‘LeasePlan is taking a step beyond the rest of the industry to enhance our commitment to driver safety. With these new, progressive, technology-led solutions, we are proud to lead in supporting the evolving requirements of today’s driver.

‘Working with vGroup, the purpose of the redesign is also to encourage drivers to engage with LeasePlan after the delivery of their vehicle, to feel safe and secure knowing they have what they need.  To not only to keep them safe on the road, but to make their whole journey easier and more efficient by having everything within their vehicle.’

James Nash, vGroup managing director and professional racing driver, said: ‘The LeasePlan roadside assistance kit is the next development in our product evolution; there are over 21,600 serious injuries and nearly 1,800 roads deaths every year and this pack development includes easy to understand icons, compartmentalisation for speed of access and communication with the end user. The introduction of the dash cam demonstrates LeasePlan’s commitment to each and every one of their drivers providing peace of mind and capturing the unexpected.’