UK car buyers not influenced by Brexit
Brexit has had virtually no impact on the car buying public in the UK, according to a new study.
Consumer research undertaken by Motors.co.uk found that only three per cent said they’d been discouraged from buying a car due to the referendum result in June. A further four per cent said they were concerned about making their car payments as a result of the decision, while one in 10 said the referendum has had an impact on when they’ll make their next purchase.
Dermot Kelleher, director of marketing and business intelligence at Motors.co.uk, said, ‘Understandably, there has been a lot of speculation about how June’s referendum result will affect the UK economy, and the automotive industry has been no exception. However, we are delighted to see that the prospect of Britain leaving the EU has not hindered the nation’s attitude to buying cars and this is great news for our dealers.
‘The survey has underlined that consumers are primarily looking for value for their money and are ready to make a purchase if it’s a good deal for them. At Motors.co.uk we have developed our website to give consumers the choice they need to make the right decision for them, and we will continue to work closely with our dealers to provide them with the insights they need about their potential customers.’