That Churchill and Webb show

Motor insurer Churchill has joined forces with comedian Robert Webb to launch a nationwide campaign to find lollipop ladies and men before the next school year.

More than half of child pedestrian casualties occur during the school run, but lollipoppers have been on the decline since legislation was introduced in 2000 saying they weren’t a legal requirement for schools.

The public has been invited to nominate a primary school in need of a lollipopper, with Churchill, in conjunction with road safety charity Brake and parent champions PTA UK, then selecting the 50 schools to benefit. Once the schools have been chosen, Churchill with then recruit, train and fund each lollipopper for the 2016/17 school year.

Lucy Brooksbank, head of marketing, at Churchill, said, ‘Lollipoppers are the stalwarts of our communities, national treasures who bring fun and joy to the school run, as well as importantly keeping children safe. Churchill looks out for customers’ best interests, so what better way to demonstrate that than by supporting our lollipoppers and taking action to keep them on our streets?

‘With child pedestrian casualties during the school run still an issue in the UK, we want to put 50 lollipoppers on school crossings. We want people from across the UK, whether they are a parent or just concerned about a local crossing, to nominate their schools and help to keep children safe during the school run.’

Meanwhile, father of two Robert added, ‘Being a dad, I’m always concerned for my children’s safety, especially during the school run when they can be easily distracted. I remember my lollipopper growing up, Barbara, and the influence she had on me at the school crossing and I want to be safe in the knowledge my kids have the same guardian keeping an eye on them.’

To vote for a school, please visit here by 16 May.