SEAT allies with technology firms

SEAT, Samsung Electronics and SAP SE have created a technological alliance to develop future projects for the connected car.

At the 11th Mobile World Congress (MWC) in Barcelona, the three companies are showcasing cutting-edge concepts developed by pooling their innovation and industry-leading expertise.

Last year SEAT and Samsung concluded an agreement on initial technology solutions that are currently featured in some SEAT models. This year the agreement is strengthened with the arrival of SAP, a leader in enterprise applications, business networks and the Internet of Things (IoT).

‘Samsung’s partnership with SEAT and SAP signals our commitment to developing innovative solutions for the next level of the connected car,’ said Dr Injong Rhee, executive vice-president and head of R&D, software and services, mobile communications business at Samsung. ‘Samsung is focused on bridging the gap between the consumer electronics and automotive industry by bringing the latest cutting-edge mobile technology to the driving experience.’

According to SEAT executive committee president Luca de Meo, ‘For SEAT, connectivity is a key factor. This technological alliance with Samsung and SAP strengthen SEAT’s aim of becoming a reference in the field of connectivity, and above all, of allying with the best partners to implement new mobility ecosystems business.’

The aim of this alliance is to keep users safe and connected while on the road.