CitNow bolsters sales force

Automotive video company CitNOW, has appointed Jason Jeggo as its new head of sales for the UK market.

Jeggo has substantial experience in the UK automotive industry, having previously worked for manufacturers including SAAB and Mercedes-Benz, as well as major dealer groups. He will report into CitNOW global sales director, Gordon Grant, as he focuses on continuing to build the company’s international presence.

Gordan said, ‘I am delighted to welcome Jason to the team. His considerable experience and strong relationships within the UK automotive sector will be important in helping us to maintain our momentum in our home market.’

More than half of the UK’s franchised dealer network now uses some form of personalised video in its sales and aftersales functions, with CitNOW counting 88 of the top 100 dealer groups in the country among its customer base.

The company is also gaining traction in Europe, with Spain and Italy among the fastest-growing territories, as well as Japan spearheading the Asian market.