Chaucer Direct to be rebranded

Markerstudy has announced Chaucer Direct will be re-branded as Geoffrey Insurance Services from March 2016.

The move follows the acquisition of Chaucer’s UK motor business by Markerstudy in July 2015. The rebrand is intended to keep with the company’s historical lineage, which initially paid homage to medieval poet Geoffrey Chaucer.

Geoffrey Insurance Services will seek to build on the Whitstable based brand’s reputation, which saw the company specialise in providing 5 star Defaqto rated motor insurance products and high levels of customer service.

Paul Baxter, head of Direct, commented, ‘We chose the name Geoffrey to give the company a fresh identity whilst also honouring our historical roots and retaining our reputation for high standards of service.’

Markerstudy Group underwriting director Gary Humphreys added, ‘Geoffrey Insurance Services will sit alongside Markerstudy’s Zenith Direct brand, ensuring we have a strong presence on aggregators and in direct sales. We have high hopes that Geoffrey will position us to be even more attractive to new and existing customers.’