Carwow passes £1bn barrier

Three per cent of all new cars bought in the UK are now bought through an online platform which was only established in 2013.

London-based firm, which claims to save the average user £3,600 per purchase, has just passed the milestone of £1bn worth of cars bought through its platform. It says its success is a sign of change in the car buying market, as more and more people want the purchasing process to move into the digital age.

Carwow’s platform meets this need, while its YouTube channel has 100,000 subscribers and has already received 11 million views since its launch in April.

James Hind founder and CEO of, said, ‘Everyone loves owning a new car, but the process of buying one simply doesn’t match up to the needs of the modern consumer. At carwow we want to inspire confidence in the car buying process, by connecting car buyers with the best rated dealers, offering transparent pricing; all from the comfort of their sofa.

‘We’re very proud to have reached this milestone so quickly, which is thanks to the great customer service that our partner dealers provide. We’ll continue to invest heavily in video content as part of our aim to inform the consumer when buying a car.’

The car sale that took carwow to over the £1bn barrier was a Kia Rio in Sutton Coldfield. The German car brands remain the top sellers on the site, with Volkswagen, Audi and Mercedes holding the top three spots respectively. The cheapest car to have been sold on the site was a Dacia Duster at £5,795 and the most expensive a Mercedes AMG GT, which was bought for £127,351.

In the last three months, the Nissan Qashqai has been the most popular model configured on the platform, and the all new Kia Sportage and Volkswagen Tiguan both hold spots in the top five. Least popular is the Renault Twizy, promising easy parking and zero emissions in a half car half motorbike inspired design.