Bristol Street unveils £1m re-modelling

Bristol Street Motors has unveiled the results of a £1m investment in a large-scale re-modelling of its Ford dealership in Birmingham.

The investment saw Bristol Street Motors Ford Birmingham, which was the company’s first dealership nearly a hundred years ago, transformed into a state-of-the-art dealership with a brand new bodyshop, new offices for service reception and an upgraded showroom.

The former bodyshop at Ford Birmingham, which is located on the city’s Bristol Street, has been demolished and a raised car display deck constructed at the rear of the building with capacity for between 40 to 50 additional used car display spaces and additional parking for customers.

Bristol Street Motors Ford Birmingham is an official Ford Store, meaning that the dealership will have exclusive rights in the area to sell a number of Ford’s most prestigious models including the GT, Focus RS and Prestige models.

Martin Leach, general manager at Bristol Street Motors Ford Birmingham, said, ‘I am delighted with the investment in the dealership, which has seen refurbishment across virtually all the areas.

‘It has significantly improved the customer experience for everyone coming into our dealership, whether they are new or existing customers, as well as for our colleagues working at the dealership.

‘We’re excited to finally reveal the result of the major refurbishment and we hope to continue serving the local community where Bristol Street Motors began.’