Black tops car colour choice

Black is the new white for car colour according to latest data produced by automotive experts, cap hpi.

Across a range of different motoring sectors, statistics from the industry’s cap Black Book reveal that drivers are currently favouring black over any other colours or shades.

The market analysis paints the following picture when it comes to most popular colours across the different motoring sectors:

  • Black is the most popular colour in the convertibles market with 21.5% of overall market sales
  • A third (29%) of coupe cabriolets sold are black
  • Executive car sector gives black the vote (28%)
  • Black also tops the sales chart in the large executive (28%) and luxury executive (24%) sectors
  • 22% of the mid-range car market favours black
  • 23% of the sports market is geared up for black
  • A quarter (25%) of SUV sales leads are for black paintwork

Exceptions to the rule include the city car market sector with the most popular colours being red (18%) followed by white (17%) and black (16%). The MPV market favours silver (27%) as does the supermini sector (19%).

Philip Nothard , retail specialist at cap hpi commented, ‘Black is without doubt the new white. White had become the colour of choice over the past few years but black seems to be back with a vengeance. Black represents a safe choice for motorists as, along with silver and grey, these so called safe colours consistently maintain their value when sold as used.’

Philip added, ‘Our data shows that middle of the road cars in black are better at holding value than any other colour. Customers are always likely to settle for the safest option and it would appear that they are thinking about what they can get at trade-in time rather than taking any risks with brighter or whiter paintwork.’