AA shines spotlight on Garage Guide

AA Garage Guide is launching an extensive advertising campaign to promote and explain its online search and booking site.

The campaign will highlight the Garage Guide’s primary concern to provide motorists with access to accredited garages and dealerships who are committed to delivering premium service levels, undertaken by trained professionals. Each of the 3,500-plus registered garage is handpicked with these considerations in mind.

The AA will also be promoting its digital Automyze service, which provides motorists with a repository for all of their vehicles’ essential information.

Mima Rybanska, trade marketing manager, said, ‘Motorists trust the AA to recommend great garages. Each garage registered with our Garage Guide has to comply with our verification process, which aims to ensure we build on our network by picking only the best garages. Because we’ve taken the time to assess each of the garages listed with us, customers can be confident in the garage they select via our site.

‘This marketing investment to help raise awareness reaffirms our commitment to providing a market-leading platform that promotes only the best UK dealers and garages to members and motorists. The network has grown significantly in recent weeks, and includes many of the UK’s best independent and biggest franchised dealer groups, so the time is right to increase AA Garage Guide’s profile through wider marketing and advertising activities.’