Mahindra Group plugging into Euro market

A new player will enter the electric car market in Europe next year with Mahindra Reva Electric Vehicles announcing yesterday that it will launch its vehicles on the continent during 2016.

Jagan Kurian, Mahindra Reva Electric Vehicles vice president, sales and marketing, said, ‘Europe is a very interesting space for us, we are looking at launching our products sometime in calendar year 2016 in European market.

‘We see a product space there, we are looking at the ecosystem which is evolving, and we feel Europe to be the better place to be in 2016.’

Mahindra Reva Electric Vehicles, part of the $16.9bn Mahindra Group, and India-based conglomerate of companies with an operational presence in more than 100 countries. It has a reputation for durable vehicles and innovative IT solutions.