AIC offers future insights
Having attended the Frankfurt Motor Show, Auto Industry Consulting (AIC) has compiled a series of articles based on its show insights.
Held every two years, the largest motor show on earth, is also one of the biggest European shows for Tier 1 suppliers. AIC claims the event is pivotal because it is not about a ‘show’ but all about how vehicle manufacturers posture towards each other and, indeed, the rest of the world.
Andrew Marsh, engineering director at AIC, explained, ‘Frankfurt IAA is so focused on technology, much of the traditional corporate non-sense is stripped away to reveal exactly who is well placed to exploit the global passenger car market in the immediate future and what types of ‘things’ products due in three or four years’ time will contain.
‘So whilst the very format of a big trade show in one location is well and truly not fashionable, it still serves a useful purpose for the OEMs, Tier 1 suppliers, and the automotive aftermarket.’
AIC articles are available to view at www.autoindustryinsider.com