AA enter partnership with BOI
The Automobile Association and the Bank of Ireland and have announced a new 10-year minimum financial partnership in the UK, which will offer AA members financial services ranging from credit cards, unsecured loans, savings and mortgages.
AA has nearly four million members to whom it has offered financial services for more than twenty years.
Bank of Ireland UK already offers a range of financial services across Britain through a partnership link-up with the Post Office network.
Des Crowley, chief executive at BOI UK said, ‘This new partnership with the AA is an important development for Bank of Ireland, building on the highly valued long term and successful financial services partnership which we have in the UK with the Post Office.’
Bob Mackenzie, executive chairman of the AA added, ‘This long term partnership forms a fundamental part of our growth strategy to transform the AA into a membership club serving a broader range of the UK motorists’ needs.’
The 10-year partnership will cover credit cards, loans, saving and mortgages with the first product, a credit card, due to be launched at the end of July.
This initiative is part of the management team’s wider strategy that was announced in March, to turn the AA into a membership club serving more of the UK motorists’ needs.
All of the AA branded financial services products currently offered will be brought together, giving it more control over the products it offers customers, as well as the ability to introduce new ones.