AA Cars adopts video technology
The AA is now rolling out innovative video technology to its online used car customers.
CitNOW Web offers dealers the ability to take and upload short videos of their used car stock, which automatically be uploaded to the AA Cars website when those vehicles are advertised.
Paul Yates, managing director of AA Cars, said, ‘We know that many people want to view videos of their next car before they buy and this is the latest step in our mission to help our customers buy with confidence.
‘We’re thrilled to be the first classified advertising site to partner with CitNOW to bring our used car dealer network another excellent way to market their vehicles.’
Dealers will be able to record live commentary while filming, or they can add a promotional voice over or music track.
CitNOW chairman Andrew Howells said, ‘This is an important landmark in the adoption of video in the used car market.
‘The AA is one of the UK’s most well-known and trusted motoring brands so its recognition of the need to further increase customer trust in its processes should be a clear signpost to the rest of the industry.’