First choice for Auto Workshop

Birmingham-based The Auto Workshop has completed a major rebrand after joining the First Stop network.

The Auto Workshop, headed up by father-and-son team Steve and Graham Todd, has created five new jobs with this partnership.

Steve Todd said: “We’re looking forward to a new beginning with First Stop. We share the same values and to benefit from the strength of a national network like this is huge. The marketing support, group purchasing arrangements and association with the Bridgestone brand were all significant factors when deciding to join.”

First Stop retail network manager Mark Widdows said: “To welcome Steve and Graham to the network is a massive coup and demonstrates the attractiveness of our retail proposition.

“The Auto Workshop is a family business, steeped in family values and is the fabric of the local community. They share our values as a network and the relationship we’ve already established is one that we will be looking to replicate across the network, as we seek to expand to more than 220 depots over the next four years.”

The Auto Workshop counts The RAC, The AA, Wolverhampton City Council and Birmingham City Council as fleet customers.

It will continue to offer all automotive services including MOTs, servicing, main dealer level diagnostics and software updates, engine remapping, air-conditioning and a range of premium Bridgestone and Firestone tyres.