McLaren sets new sales record
McLaren Automotive has set another new record for sales, with numbers up 43.6% last year.
The British creator of luxury sportscars and supercars, rose to 4,806 cars in 2018. This is another record for the company which has increased sales every year since its formation in 2010.
North America, which represents McLaren’s biggest single market and over a third of global sales, surpassed the 5,000 cars sold mark since sales started in 2011 and achieved another year of record growth.
European sales rose 44.2% but the biggest leap was seen in China at 122.5% growth following the introduction of the 570S Spider and 720S. China now accounts for almost seven per cent of total global sales.
McLaren’s UK domestic market remained strong, achieving a 49.2% year-on-year growth.
Mike Flewitt, chief executive officer, McLaren Automotive, said, ‘Record sales highlight what a momentous year 2018 was for McLaren Automotive when over 4,800 cars left our Production Centre. That compares to 1,650 in 2015 showing the remarkable expansion in just three years as we work to consolidate growth to 6,000 cars a year by the end of our Track25 business plan.
‘We believe we’re well-placed in 2019 with a global market spread and diverse product portfolio. Our optimism is buoyed by the fact that we already have strong order banks into this year and exciting product lined up alongside the prospect of seeing our new in-house developed 720S GT3 race car hit the track with customer teams for the first time as we seek to strengthen the links between our founder’s racing history and our production cars.’