Women buck online research trend
- 29/11/2018
- Posted by: Alan Feldberg
- Category: News
Men are over three times more likely to research when buying a used car and carry out a vehicle history check according to the latest data from HPI.
Data from the experts at HPI shows between November 2017 and November 2018, 78% of hpi users were male and 22% female.
Figures released by the SMMT earlier this year showed that female car ownership is at a record high with around 11.8 million women listed as registered keepers of vehicles in the UK at the end of 2017, 21% higher than in 2007.
The data also showed 25-34-year-olds are the most vigilant and prefer to research using mobile devices. Only over 55-year-olds prefer to research used cars on their desktop computers.
HPI checks more than 200 million mileage readings on the National Mileage Register. It also confirms whether a vehicle is currently recorded as stolen with the police, has outstanding finance or has been written off, making it the best way for consumers to protect themselves from fraudsters.
Fernando Garcia, consumer director at HPI, commented, ‘Our analysis reveals some fascinating insights into how motorists check out used vehicles. It’s imperative to do this to ensure that you are not buying a car that could be a danger to yourself and other motorists. Vehicle checks from HPI also reveal some shocking statistics that can affect the value of a car including 975 cars per day identified as write-offs, and 726 cars found to have mileage discrepancies on a daily basis.
‘One of the main questions arising is that although we know female car ownership is on the increase, women are significantly less likely to carry out a car history check with HPI than men. Not carrying out an HPI Check can lead to problems arising post-purchase such as the car having outstanding finance or discovering it’s been written off, stolen or even clocked. Conducting an HPI Check will answer all of these questions, offering peace of mind and leaving no room for doubt as to the vehicle’s background and whether or not it represents a good used buy for the potential owner.’
