TIDAL wave swells with Fisher

The TIDAL Alliance has appointed Fisher Motor Factors as an official alliance partner.

Fisher Motor Factors, established in 1990 and led by Ian Fisher has expanded throughout Lincolnshire and surrounding counties to become the region’s largest independent coatings distributor.

Ian Fisher, managing director, said, ‘Over the past 27 years we have built our business on the core values of customer service backed by technical ability along with a willingness to understand the pressures our customers face on daily basis and support them in a manor they can depend on.’

Pete Clipsham, business development manager, added, ‘Our decision to partner with TIDAL was based on the ethical way in which the alliance is being developed. This coupled with the opportunity to work with likeminded industry distribution specialists, who are focused on supporting the customer whilst remaining relevant to the pace of change within our industry made our decision a very easy one.

‘We believe that the TIDAL Alliance is needed within the UK refinish market and will, as TIDAL develops, offer our industry choices at every level. This and the everyday benefits of working with an independent distributor that truly understands the local market will deliver an enthusiastic, professional and reliable service that today’s busy bodyshop needs.’

Paul Blunt, director TIDAL, added, ‘We are delighted to welcome Ian, Pete and the Fisher Motor Factors team as an official Alliance partner. We have been very impressed with the attitude and commitment at all levels within the business this along with the industry knowledge and technical ability demonstrated by the whole team assures us that Fisher Motor Factors will be a valued partner within the TIDAL Alliance.’