Subaru names new MD

Subaru UK has announced Chris Graham as managing director, replacing Paul Tunnicliffe who becomes automotive development director for the IM Group business.

Chris joins Subaru UK having worked for the brand in commercial roles previously.

He said, ‘I’m looking forward to working together with the Subaru team and network to push the brand forward in 2018 and bring Subaru to the forefront of the industry. My vision for Subaru to become the fastest growing brand of 2018 is bold, it’s ambitious but most importantly it’s realistic.

‘Subaru as a brand has historically been quietly confident in what its cars can do. This is the time to be proud of what our cars can offer to a range of customers, truly showing a Subaru is better where it matters.’

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