SEAT true fleet sales up 50%

SEAT UK recorded its best fleet and true fleet sales results in 2017, cementing its position as the fastest growing manufacturer in the top 20.

The brand’s improvement translates to increases of a third (33.7%) in overall fleet, despite the market declining by 4.5%, and 49.4% in true fleet.

Its 2017 results were achieved despite a managed 23.7% reduction in rental units, a short-cycle channel which impacts residual values.

The encouraging results arrive during the year that SEAT introduced the all-new Arona crossover and the New Ibiza, building on the continued success of the Ateca SUV.

SEAT UK head of fleet & business sales, Peter McDonald, commented, ‘As a brand we’ve made big steps in recent years, bolstering our team of fleet professionals, refining the buying process and offering a range of models which are attracting rave reviews while meeting the needs of fleet managers and drivers alike.

‘Last year was extremely challenging from an industry perspective; considering that environment our performance is something we are especially proud of and we hope to continue to provide products and service levels which exceed the expectations of fleets.’

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