SEAT fleet sales grow
SEAT has announced itself as the fastest-growing volume UK car brand with strong fleet sales in the first half of 2018.
SEAT’s latest sales results show year-on-year fleet and true fleet sales growth of 27% and 45% respectively – despite the market declining by 7% overall and by 8% in true fleet.
The continued success for the Barcelona-based manufacturer means it has solidified its place in the true fleet top-ten in the first half of the year, taking a 4 per cent share of the UK true fleet market.
The fleet performance, which builds on record-breaking 2017 figures, follows SEAT’s product offensive with the new Ibiza supermini and Arona compact crossover.
The fleet numbers are notable given they sit against a backdrop of controlled reduction of rental volume, which in turn helped SEAT achieve residual values and TCO (total cost of ownership).
Peter McDonald, head of business sales at SEAT UK, said, ‘The first half of the year has been a fantastic success with fleet operators turning to SEAT thanks to growing interest in our brand, our broadened product portfolio and our genuine intention to make it easier for customers.’