Robson named innovation head

Ashley Robson has been appointed to the new role of head of automotive innovation at The Warranty Group, UK.

The position has been created to provide a formal route within the company to examine new ways of meeting customer needs, create new products for dealers and manufacturers, and look at new routes to market.

Ashley joins from GardX International where his most recent role was operations development manager. He has also worked within the motor warranty sector at Car Care Plan and Mapfre Abraxas.

He said, ‘The motor warranty sector is historically quite a conservative one but The Warranty Group is keen to look at the potential for innovation in virtually every area from product to delivery to sales to service. It’s not often that a job comes along with such a wide and creative brief and I’m very excited to be joining the company in this new position.’

Damian Tyler, head of business development, added, ‘As a company, we’ve been leading the way with innovation in recent times in our sector, especially with our successful Service Plus service plan-warranty hybrid. We’re very keen to investigate the possibility for more ideas that have this level of consumer appeal and it is great to have Ashley on board.’