Rebrand for Karl Vella Group

The Karl Vella Group, one of the UK’s leading repair groups, is launching a comprehensive rebranding initiative to support the evolution of the business, reflecting its legacy of credibility, trust and industry expertise.

As The Vella Group, the business will continue to build on the foundation of a brand that has grown from strength to strength over 32 years, establishing itself as the repairer of choice for some of the UK’s best known insurers and fleets. The rebrand is the final step in a process that has seen positive and successful changes, underscoring the continuing investment in the future growth and development of the Group.

The company tagline, ‘Professional Services with a Personal Touch’, highlights The Vella Group’s ongoing commitment to retain the values of a local business, built on its founder’s entrepreneurial spirit and hard- working attitude, whilst maintaining a strong focus on delivering quality repairs and excellent service to its customers.

Karl Vella MBE, said, ‘I’m very excited with this rebrand, which reflects our forward thinking outlook and evolving cultural change. The new branding truly promotes the strong core values within the business, that represent who we are, what we stand for and our vision for the future’.

The business has bold ambitions for the future. Embracing the opportunities of the digital age will enable the business to support how all partners in the supply chain can work together to provide a professional and frictionless service to customers.

The new website and social media platform, which will be launched this week, is the first phase in increasing The Vella Group’s online presence, strengthening avenues for communication with customers and business partners alike, and showcasing the exciting developments within the business going forward.

Marcus Laird, creative director at Pure, said, ‘We are delighted to be working with The Vella Group. Not only do we get to work on yet another popular and iconic repair group, but we’re also consolidating and growing our relationships within the automotive industry. The Vella Group are one of our most exciting and creatively ambitious clients, The rebrand compliments the heritage and high standards that they have strived for over many decades, and will continue to for many more.’

The Vella Group, working in partnership with Pure VC, will be exploring how best they can transform the business’ online presence to provide a seamless digital offering for customers. With a busy few months ahead, the business is looking forward to sharing further news in the coming weeks.