RAPID and VW announce new partnership

RAPID RTC has announced a new partnership with Volkswagen UK.

The agreement will see RAPID RTC, formerly known as DMT Development Systems, provide its digital management platform to Volkswagen’s network of more than 200 retailers nationwide.

The move will enable Volkswagen’s retailers to further streamline its digital lead response capabilities. To help Volkswagen’s UK retailers get the most out of the platform, RAPID RTC provides service from its UK-based dealer care team.

Speaking of the new partnership, Patrick McGillycuddy, head of sales at Volkswagen UK, said, ‘It’s no secret that the automotive retail industry is seeing a wholesale shift in the customer journey, with an increasing number of customers seeking to make their enquiries via the digital showroom.

‘Volkswagen has long recognised this trend and, via its award-winning Blended Retail activity, has established a compelling and highly successful online retail provision. Now, we are pleased to be working with RAPID RTC to further streamline this.’