London Motor Show enters AV zone

The London Motor Show will bring the future of the automotive industry to the ExCeL Exhibition Centre in 2018 in the shape of a dedicated Autonomous Vehicle Zone.

Curated by autonomous vehicle technology event AutoSens, the new feature will demonstrate exactly what the automotive world can expect from its cars and how the future will bring about big change.

AutoSens will be laying on hands-on interactive displays and experiences, celebrity-led panel discussions, driverless vehicles, technology demonstrations and cutting-edge exhibition features in the autonomous pavilion, working with key industry stakeholders to excite interest and provide background to the technologies and challenges to the public.

Robert Stead, Sense Media Group’s managing director said, ‘We are delighted to be working with the iconic London Motor Show in its new home. Our friends in the industry from around the world recognise that supporting the general public in understanding how cars will change in the future is an important step in this technology becoming mainstream.

‘Our focus is bringing together vehicle technologists and sharing information, so having the fantastic audience platform of The London Motor Show is a tremendous opportunity for us to help support that.’

Alec Mumford, chairman of The London Motor Show added, ‘We know the messages surrounding autonomous vehicles are complex for everyone – whether car buyers, dealers or the general public – so we are delighted to have joined forces with AutoSens for this groundbreaking feature to clear up the picture of the industry’s future. There will be plenty going on all day every day for all the family in the brand new zone, striking the perfect balance for informative fun.’