IMI launches new channel

The Institute of the Motor Industry (IMI) has launched a new video channel – IMI Channel 1 – which will feature a new programme each week, plus discussions, vlogs and user generated content.

Kicking off with a look at Ford’s innovative sales training events, IMI Channel 1 has a packed schedule with features covering every aspect of the motor industry. All new content will be delivered directly to IMI Members and channel subscribers each week – plus features being shared through social media.

IMI Channel 1 presenter, Richard O’Brien, said, ‘Our aim is to cover every aspect of the sector to show people the opportunities and difficulties that are shared with thousands of others. Whether you’re a business owner or a trainee technician, a CEO or a sales executive, a road side assister or a parts distributer we want to tell your story.’