Hunters and HA Fox rebranded

Hunters Land Rover and HA Fox Jaguar have rebranded under the Inchcape name, marking a major milestone for the development of the automotive business.

Inchcape operates 107 retail centres throughout the UK and the development comes after more than 40 years of partnership between Jaguar Land Rover and the Inchcape Group.

Alex Merricks, Inchcape Jaguar Land Rover franchise director said, ‘We are extremely excited to be announcing the rebrand of our Jaguar Land Rover partner retail centres.

‘As we continue to build our business, we work closely with our manufacturer partners to put customers at the centre of everything we do. This rebrand dramatically increases our ability to do that. We want customers to see Inchcape above the door of our JLR retail centres and know they can expect great customer service, excellent brand knowledge and expert after-sales service.’

Alongside the changes at a retail centre level, the Inchcape Group has also reviewed its digital presence and launched a new website. The new site will complement the strategic direction of the automotive business by providing a simplified and modern online experience for customers.