Glasurit develops refinish solution
BASF’s designers presented their new colour trend collection for the automotive industry: Keep it Real.
While it will still take a while until the new automotive colors are used for OEM production, BASF’s Glasurit brand is already working to ensure that a refinishing solution is available in time for the production launch of Keep it Real.
The need to stay authentic in a world where technology continues to blur the lines between reality and artificiality is the driving force behind the theme Keep it Real.
As innovations such as artificial intelligence, autonomous driving and robotic industrialization take hold, the return to the human element – people’s needs and emotions – becomes increasingly important. The designers at BASF’s Coatings division have translated these observations into a collection of 65 colors for automotive surfaces.