Ford sets February benchmark

Ford has reported its best February in terms of total vehicle, car and CV registrations in the UK since 2004.

Ford was also the clear leader in retail car sales with a sector share more than double that of its nearest rival, putting it in prime position heading into March, when sales increase significantly due to the registration plate change.

According to the official sales figures issued by the Society of Motor Manufacturers and Traders (SMMT), Ford led UK overall, car and CV sales in February, four of the top five selling vehicles were Fords, with Fiesta leading sales.

Andy Barratt, Ford of Britain chairman and managing director, said, ‘It’s been a record month and Ford’s long-standing market leadership is being consolidated by our growth in more profitable retail sales, supported by the industry’s most successful scrappage scheme so far.

‘At the Geneva motor show this week there is further evidence of our investment in exciting products and industry-leading technologies, which drives our sales success. On show are the new Fiesta Active, new KA+ and KA+ Active, new Mustang and the special edition Mustang Bullitt, Edge ST-Line, and the Ford GT continues to take a starring role as our technological and performance flagship model.’