Ford launches awareness campaign

Ford is launching a national awareness campaign that encourages people to speak more openly about mental health and to find safe, non-confrontational spaces to talk.

With the aim to reduce the stigma surrounding discussions on mental health, Ford has partnered with “Time to Change”, an established mental health campaign run by the mental health charities’ Mind and Rethink Mental Illness.

Around one in four people in the UK experiences mental health problems’ and young men have been identified as a vulnerable demographic. Only a third of men (34%) would talk openly about their feelings, while just under one third (31%) of men said that they would be embarrassed about seeking help for a mental health problem.

A national public awareness film, promoting the front seat of a vehicle as a safe space to talk, leads the campaign after research, conducted by Ford, found that over two-thirds (67%) of people said they were more comfortable talking about issues when in a vehicle.

‘One in four of us go through mental health issues at some point in our lives, so it really affects us all, be it through personal experience or through the people we know,’ said Ford of Britain chairman and managing director, Andy Barratt. ‘As the market-leading car and van brand in the UK, Ford is an important part of society and we want to use that relationship to reach as many people as possible and encourage them to ask one simple question – ‘is everything OK?’

Andy Barratt and Charles Bilyeu, chief executive officer, Ford Credit Europe Bank, have both signed the Time to Change Employer Pledge, making Ford one of the first automotive manufacturers to promote metal health awareness in the workplace. The pledge commits the organisation to deliver actions aimed at increasing the mental health support available to employees, working in conjunction with Mental Health First Aid England.