Essex Auto doubles video production

Essex Auto Group has switched to CitNOW as its workshop video provider.

The change of video provider has already affected Essex Auto Group’s customer communication cycle by doubling its video output in four months.

The group has also had additional features of the platform, including professional introductory training, a stable database and a customer feedback option.

CitNOW’s Workshop app provides the aftermarket with high quality video communications, aimed to increase turnover by enabling garages to quickly communicate work to customers for instant approval.

Brett Robins, group general manager at Essex Auto Group said, ‘The ongoing challenge for all workshops is maintaining customer communication. After customers drop off their vehicles, many believe they end up in an imagined ‘garage black hole’ until they pick them up after the work is complete.

‘With CitNOW, customer transparency is easy to achieve as the platform allows us to send high quality photos and videos reliably. This puts our customers at ease and helps us to offer more value for money by visually demonstrating what work is needed, laying to rest the myth of the ‘garage black hole.’

CitNOW Workshop is in place across all branches of the Essex Auto Group sites in Basildon, Billericay, Rayleigh, Lakeside, Dunton and Southend as well as all sites of its parent company, the Allen Ford Group.