Endeavour opens new Lotus showroom

Endeavour Automotive has opened a new Lotus Cars showroom and service centre in Colchester.

Situated in a newly refurbished facility in Fox Street, Ardleigh, next to its current Hyundai Colchester business and north-east of the town centre, the showroom will display the entire Lotus model range and will be staffed by a sales manager and two specialist technicians for service and aftersales.

Alongside the presentation of new cars in the showroom, the Colchester dealership will offer a comprehensive range of official parts and accessories. Outside is space for 30 specialist cars to be displayed from approved-used stock.

Endeavour Lotus Colchester is located approximately 45 miles south of Lotus Cars’ headquarters in Hethel, Norfolk. It is one of only three official Lotus dealers in East Anglia and is set to capitalise on the regional pride in the marque.

The new Lotus facility is adjacent to Endeavour’s existing Hyundai dealership in Colchester. It is anticipated that there could be beneficial cross-selling between the sites, as those in the market for high-quality family transport consider a world-renowned sports car as their weekend wheels – or vice versa.

‘We’re incredibly proud to be opening the new Lotus franchise in Colchester,’ commented Adrian Wallington, managing director of Endeavour Automotive. ‘This iconic sports car business will be a welcome addition to the Endeavour customer offering and continues our successful relationship with the Geely Auto Group.’