Ed Hickin new Citroën appointment

Ed Hickin has been appointed head of business sales for Citroën in the UK.

Ed’s remit will be to maximise Citroën LCV and passenger car sales, primarily through the Citroën business centre network.

After joining Citroën UK in 2003, Ed spent his first eleven years working with the Citroën dealer network in a number of field-based roles. Having sold Citroën cars and vans directly to UK businesses as an area fleet manager – and having been part of the team that developed and rolled out the original Citroën business centre programme in the UK – Ed brings a wealth of B2B sales experience to his new role.

Ed was appointed head of commercial actions at Citroën UK in October 2017. He takes up his new position during the launch phase for both New Citroën C5 Aircross SUV and New Berlingo Van.

Ed said, ‘I am excited to be appointed head of business sales at this important time for the brand in the UK. The Citroën business centre network will play a vital role in the sales success of products such as New C5 Aircross SUV, New C4 Cactus Hatch and New Berlingo Van with local fleet operators and small, medium enterprises. With so many business-friendly products in the Citroën range now, 2019 is set to be a hugely successful year for business sales and a significant opportunity for the entire Citroën Dealer Network. I look forward to working with our Dealer partners to maximise sales and profitability in this important sector of the market.’