DriveTribe enters new phase

DriveTribe, the social media start-up backed by Jeremy Clarkson, Richard Hammond and James May, has appointed Jim Murray Jones as chief marketing officer, as it enters a new phase of growth.

Murray Jones joins from a string of automotive classified and editorial businesses, where he held senior product, marketing and commercial roles.

Jonathan Morris, CEO of DriveTribe commented, ‘Jim’s arrival enables us to take our data generation and social media influencing skills to the automotive sector at large. Our combination of social influencers, with Clarkson, Hammond and May, alongside an unrivalled range of industry commentators and celebrities, provides unique reach and engagement opportunities for automotive brands.’

Commenting on his appointment, Murray Jones said, ‘DriveTribe has carved a unique advantage through its focus on social media influencers. While its core site easily tops three million monthly unique users – an incredible feat in less than two years – it uses its extended social reach to deliver over 230 million content impressions every month. It also has a fantastic ability to harvest data through gamification and survey technology, tapping near real time insights at volume.’