DMT appoints new director national

DMT Group has appointed former MG Motor UK head of sales and marketing Matthew Cheyne to take the role of director national and major accounts for DMT.

The appointment comes as the customer experience innovator in the digital lead management space prepares for global rebranding.

With more than ten million leads processed, DMT serves more than 2,500 clients via more than 20 languages in 30 countries. Matthew will be responsible for managing DMT’s national dealer group accounts, with a focus on growing the organisation’s footprint in the competitive UK marketplace.

Utilising his contacts and expertise from more than 30 years in the retail motor trade, Matthew is passionate about providing dealers with the tools to help them interact with customers more effectively in the digital environment and generate additional sales.

Matthew commented, ‘Working as a dealer principal and in senior sales and marketing roles across Mitsubishi, London Taxi International and MG Motor UK, I’ve seen first-hand the difference that a proactive customer contact strategy can make.

‘I’m really excited to be making the leap from vehicle manufacturer to technology company. The rapid pace of change in consumer expectations, coupled with significant advances in software capability, mean that we are reinventing the sales process in the automotive sector.’