Dealers considered ‘safest option’
The results of the NFDA Consumer Attitude Survey revealed that franchised dealers’ customers are very likely to purchase their next vehicle from a dealership and are highly likely to return in the future.
The NFDA Consumer Attitude Survey Spring 2018 is a survey which is commissioned by the National Franchised Dealers Association (NFDA) and executed by Public Knowledge, to explore current consumer perceptions of franchised dealers and their competitors as well as understand consumer aftersales behaviour.
Of those who regularly use franchised dealers for aftersales service, 94% had bought their car from a franchised dealership and 89% of them intend to return to a franchised dealership to purchase their next car.
89% of franchised dealer users were satisfied with their most recent aftersales experience. Also, 87% of franchised dealer customers said it would be safest to get their car serviced by a franchised dealer.
‘It is extremely positive to see that 89% of franchised dealer customers were satisfied with their most recent servicing experience and the vast majority of them continues to see franchised dealers as the safest option for aftersales’, said Sue Robinson, director of the National Franchised Dealers Association (NFDA).