Dales Scorrier wins SEAT award

Dales SEAT Scorrier has been named SEAT Dealer of the Year for outstanding performance in 2017.

Earning the Top Performer Gold Award, the Cornwall-based retailer stood out from the rest with its cross-channel sales figures, staff development values and customer satisfaction ratings.

For the third year, SEAT Dealer of the Year Awards celebrates the most successful and high-performing SEAT retailers across the UK.

Adam Gill, SEAT sales manager at Dales Scorrier, commented, ‘As a franchise we believe that if you value your staff and customers then success will always follow, and this award is proof that it works.

‘Combined with an award-winning product line-up and a brand commitment to affordability, the entire SEAT network is enjoying a period of success, and we’re proud that our team has been recognised as part of this.’

As well as showcasing the brand’s most successful retailers, the SEAT Dealer of the Year awards go a step further to identify how those retailers achieve such exemplary standards.

With a rigorous scorecard of ten categories – ranging from new and used car sales, lead generation figures and fleet sales to staff development and customer service ratings – the awards promote employer excellence as much as retail quality and service.

As well as being presented with a trophy and certificate, category and overall winners also earned cash rewards for every staff member, with the Top Performer Gold Award winners receiving £250 each.