Brake and Continental join forces

Brake has joined forces with Continental to support the tyre manufacturer as it attempts to make road crashes a thing of the past.

In 2016, a total of 1,792 people were killed and 24,101 seriously injured in crashes on roads in the UK – the highest number of road deaths since 2011 and a staggering five deaths and 66 serious injuries every day. These figures demonstrate the need to improve road safety in the UK and the importance of the Brake and Continental partnership in raising road safety awareness.

Continental has set itself an ambitious goal to be reached in three successive stages: evolving from best in braking to zero fatalities, zero injuries and zero crashes. Continental will be working with Brake over coming months to engage road users at live experiential events.

Joshua Harris, director of communications for Brake, said, ‘We are absolutely delighted to be partnering with Continental who are true trailblazers in the field of automotive safety. Road deaths and serious injuries cause devastation to families across the world every day, however, each one of these tragic crashes is preventable. Continental’s commitment to Vision Zero is a vital step in our journey towards a world free from road death and injury.’