BP brings digital to the forecout

BP has announced the national rollout of its new app, BPme, which allows customers to buy fuel over their phones.

Customers can also connect their Nectar account, view transaction history, locate their closest BP service station and offset their carbon emissions caused from driving through BP’s Target Neutral programme for less than the price of a coffee.

Nicola Grady Smith, head of retail UK, said, ‘BPme is making refuelling easier, faster, and more convenient than ever before. We are pleased to be able to give our customers a little bit of time back in what is their already busy day.’

BPme is now available at more than 500 participating BP sites nationwide, with more sites being added weekly.

Nicola continued, ‘As part of BP’s digital transformation, BPme is the first step in changing the ways we interact with our customers. It will allow us to engage with drivers in a more direct and personal way and enable us to enhance our communications with the individual customer.’