Borgward enters into partnership
Borgward Group AG has entered into a strategic partnership with International Motors and IM Group Ltd for the British and Irish markets.
Contracts are close to being finalised with IM Group’s Nordic and Baltic businesses and a Memorandum of Understanding was signed on 21 November to confirm their intention to import Borgward in the UK and Ireland.
Over the past three years, Borgward has pursued a ‘go-west’ strategy: starting in China, the manufacturer has since expanded into more than a dozen countries worldwide, including South East Asia, Russia and the Middle East.
Tom Anliker, senior vice president of global marketing, sales and service for Borgward said, ‘We’re very pleased to find such a professional and dedicated organisation that will re-launch Borgward back to the UK and Irish markets.’
Andrew Edmiston, managing director of IM Group Ltd added, ‘Our company originated from a heritage brand so we’re particularly excited to resurrect this famous brand from the past. Borgward is known for its innovation and style and we see this continuing in the future with this exciting new range of products.’
Production of right-hand drive variants is expected to start in early 2019 in anticipation of a UK launch towards the end of 2019.